Colombo, LK
Colombo, LK
Most tools that write ad copy skip straight to the writing. Headliner doesn't let you. Before it drafts a headline, it makes you answer the same questions a good copywriter always asked first — who you're actually talking to, what's true about the product, what everyone else in the category is already saying. That takes longer than typing a prompt. It's also the only part of the job that was ever actually hard.
Before you write a word of copy, Headliner makes you say what's actually true about the brand — not the version that sounds good in a deck. Most bad ads aren't bad because the writer lacked talent. They're bad because nobody did this part.
The tool runs a real search of what your competitors are saying today, not what a model half-remembers from being trained a year or two ago. It's a small thing. It matters more than it should.
You get fifteen headlines on the first pass. Then Headliner throws out anything that reads like every other ad you've learned to ignore — including a few that were probably fine. We'd rather lose a decent headline than keep a lazy one.
If you've got real artwork, upload it. Headliner looks at what's actually in the image and writes copy that continues the argument the picture is already making, instead of guessing at a caption that could sit under anything.
Every plan runs the same method. What changes is how much you can spend before the monthly cap — an actual dollar figure we show you, not just a bar that turns red.